Digital signage is best explained as a form of electronic display that shows television programming, menus, information, advertising, and other messages. Digital Signage (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.
Digital signage is used within many industries, the most prominent and eye catching tend to be retailers who use it within store windows or to promote special offers and stock. However, schools, colleges, universities, local councils, hospitals, GPs and businesses around the globe also use signage to provide staff communications messages,information for guests and visitors or a branded TV channel.
The reason digital signage has become so popular is that it engages with the audience in a much more effective way than static signage. Moving images, visually striking graphics and the ability to refresh and change the message instantly ensures that all signage screens look exciting, up-to-date and relevant.
Digital signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle, whilst zoning features allow you to send the same content to multiple screens or to just a handful.
What Are the Benefits of Digital Signage?
The benefits of digital signage are also varied. Depending on the way you choose to use signage, you could experience one or more of the following benefits.
Decreased Perceived Wait Time: When signage is placed in customer or client waiting areas, it provides entertainment that decreases perceived wait times.
Improved Communication with Customers and Employees: People absorb and remember information provided through visuals better than information delivered through text alone. Using digital media methods to deliver vital information helps both customers and employees remember messages longer.
Increased Revenue: Sharing promotions and specials, highlighting products and services, and using extra signage space to show ads for non-competing businesses are all ways that digital signage can increase revenue at a business.
Easy Sign Modifications and Revisions: For businesses that regularly change their service offerings or update their menu items, digital signage provides an affordable and simple way to immediately update information. This saves the cost of constantly ordering new signs.
Professional, Modern Appearance: Businesses need to continually evolve to keep up with or supersede their competitors. With digital signage in a business, you put a modern foot forward and show customers that you care about keeping up with the latest technology and providing the best tools to serve them.
To get the most benefit out of a digital sign, consider your goals (increase sales, provide higher customer satisfaction, etc.) then identify how digital signage can be used to reach those goals.
Whats the difference between digital and physical signage?
In this day and age, because so many elements of our daily lives are digitized, it can be difficult to draw the line where digital signage ends and other forms of technology begin. With smartphones, tablets, smart TVs, smartwatches and basically anything with the word “smart” in front of it, one may think all of it fits the definition of digital signage. But does it?
Firstly, it’s important to distinguish which technologies are built with consumers in mind versus businesses. Of course consumers can use business technologies and vice versa, but the functionality and utility won’t be ideal.
Signage, when used with the purpose to inform and persuade, is meant primarily for businesses and organizations. This is the case whether the signage is printed or digital. Picture a digital signage unit operating in someone’s home for personal use. In such a case, it’s more like a smart TV than digital signage. But picture it operating in a business or organizational setting, and the term digital signage seems much more appropriate.
Advantages of digital over physical signage
There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.
Why should you trust Gem Creatives to handle your digital signage needs?
Because, we Design and Deploy Interactive Experiences Create immersive experiences in today’s competitive market. Let your branding lure-in and captivate consumers for a lasting impression in your trade shows, retail stores.