Digital platforms have entirely changed the trends;from marketing to online shopping there is race to serve the customers with a simple click. Every business brand is struggling from advertising to marketing & now as there is shear increase in the android gadgets that came up with the necessity of App development. Not only gaming industry is using this but also businesses are launching there Apps for better customer experience. We at Gem Creatives have been thoroughly helping businesses in several app launches. It is observant that the Apps have raised the customer attractions. We our deeper knowledge in this field, we have decided to share some useful tips here:
Keep an Eye on your competitors:
It is always suggested to look into the similar businesses & get to know about their strategies regarding their services & advertisements. Look in the App store for the features & functionality they are providing. This will surely help you in making a better customer experience. The through survey will enable you in making decision about branding. Consequently, ratings & reviews can give you inclusive insights from targeted audience.
Identify ideal customer
From drafting the idea to finalize the launch of the App, it is important to know the targeted customers. The more early you know the needs & behaviors of your ideal customer; the better you can identify key features that will add the sufficient value to your customers. This will also help in branding & marketing choices.
Website launch & beta Testers:
It is always good to launch a website before you launch an App that will help you in understanding the audience behavior & also explains the value of efforts. The practical approach will can capitalize your SEO rankings. The website launch will collect email addresses; pre-launch the App that will help in beta testers that which customer is excited to try your app upon launch. Free trial & free access to your App will let them know your services well thus early adopter perk will give premium experience.
Still images are outdated now; videos have a higher engagement factor that effectively brags your app’s functionality. A single minute video can replace a 5 minutes read to give a better idea about your App as action speaks louder than words.
A fantastic tool is ASO; it’s similar to SEO that let us know where App is ranking on app stores that will make it stress-free for users to find your app via optimum search. Look for the terms & conditions that your competitors have set for you. The description, app name, keywords & visual assets all make the ASO together.
Make things systematic and aligned, this will help you in managing more appropriately the app and it’s consumers. Gem Creatives can help you from A to Z in launching an app.